Meet Liliana
I created Groundway Coaching to support women navigating the parts of life and career that no longer feel fully aligned.
My Story
For over 15 years, I built a global career in marketing, leading brands, teams, and businesses across different countries and cultures.
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On paper, it looked successful. And in many ways, it was.
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But life doesn’t move in straight lines.
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Motherhood, personal challenges, changing priorities, and identity shifts made me question what success really meant and what kind of life I wanted to build moving forward.
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That journey is what led me to coaching.
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Today, through Groundway Coaching, I help women navigate life and career transitions with greater clarity, confidence, and self-trust so they can make choices that truly align with who they are now.
What I Believe
People don't need fixing. People need space.
Space to think clearly, slow down, and understand what truly matters to them.
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My role isn’t to give answers.
It’s to help clients uncover their own.
The Groundway Approach
Clarity, confidence, and intentional choice, approached in a grounded and human way.
Thoughtful Conversations
Our coaching sessions start with honest conversations that create space to reflect, reconnect with yourself, and better understand what’s no longer feeling aligned.
Practical Tools & Exercises
Our work includes coaching tools, perspective shifts, and practical frameworks designed to help create clarity, build self-awareness, and support decision-making beyond our sessions.
Intentional Action & Growth
Coaching is not just about insight, it’s about movement. Together, we turn reflection into action, helping you create meaningful and sustainable changes in your life, career, and mindset.
Grounded in Experience
My coaching is grounded in internationally recognized coaching training and over 15 years of leadership experience.
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As an ICF Associate Certified Coach (ACC), my coaching combines evidence-based coaching principles with real-world leadership experience across global organizations.
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The ACC credential is awarded by the International Coaching Federation (ICF), the world's leading professional coaching organization.
Professional Training
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ICF Associate Certified Coach (ACC) - 100+ coaching hours
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iPEC Certified Professional Coach (CPC)
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iPEC Core Energy Coaching™ Certification
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InPNL - Neuro-linguistic programming Certification
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Harvard DCE - Managing Yourself & Leading Others
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IPAM Lisbon - Master's in Marketing Management
Professional Background
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15+ years leading global marketing, brands, and teams
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Experience working across North America, Europe, and Africa
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Background in leadership, strategy, brand development, and organizational change
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Extensive experience navigating career growth, fast-paced environments, and major life transitions within corporate settings
